Believe it or not, Canada is a brand. Last year, Canada came in third, according to a global ranking. Who cares? The rest of the world.
Our brand influences everything from trade and tourism to investment and immigration.
Our national brand is formed by perceptions people have of us. And some of what people think is shaped by media coverage. So, what are they saying about us? Tune in to hear how what's happening at home is making news around the world.
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Latest Episodes
Iran: Tagged as terrorists
This week I’m looking at the fall-out from Canada listing Iran’s Islamic Revolutionary Guard Corps as a terrorist entity.The IRGC is a branch of the Iranian military. ...
Brand Canada - feature interview with Simon Anholt
If you’ve caught any of my previous episodes, you know this podcast explores what happens when Canadian news events get covered outside our borders. It’s an idea that...
US - good neighbours, bad air
Wildfire season started early this year out West. Thousands of people were evacuated from their homes in Alberta and British Columbia in May. Experts say above-avera...
India - arrests and allegations of extrajudicial killings
This week I’m paying attention to what I’m seeing in articles written for readers in India. Headlines such as “India slams Canada as diplomatic tensions rise” and “It...
